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What is a 360° review process for a law department’s outside counsel?

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In the Fall of 2010 ALM Legal Intelligence administered an online survey that 176 US in-house lawyers took. LexisNexis CounselLink published the findings. In them respondents indicated whether or not they were “Instituting a 360° review process for all law firms”.

I blinked 360 times. A full-circle review suggests that peer law firms evaluate other law firms and that something or someone subordinate to law firms evaluate them. My guess is that the survey question was really asking about “full evaluation” but chose a grander term. Even if nearly one out ten of the responding law departments (7%) do this, surely they do not pull it off for all of their law firms. That would impose a monumental task.