What do you mean, your law department doesn’t retain a public relations firm?

Some legal departments seem to get into the klieg lights of favorable publicity more than others, perhaps because they have on retainer their own PR firm (See my post of Jan. 30, 2008: publicity by law departments with 12 references; and June 11, 2007: publicity with 12 references.)

One such arrangement is that Crosby Marketing Communications is on DuPont’s Primary Law Firm wheel of preferred providers.

What Crosby does for DuPont’s legal team I don’t know, but its efforts are probably one reason the legal management world hears so much from the Wilmington giant. Not only is the law department aggressive and innovative, it knows how to get the word out (See my post of June 30, 2006 on the marketing of law departments and four references to DuPont.).