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“Radiohead billing” or pay what you think the law firm’s service was worth

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The band Radiohead lets fans download its music and pay whatever they wish – including nothing. Janet Moore janet@globalRainmaking.com mentions this method of pricing services in Strategies: J. of Legal Marketing, Vol. 11, Oct. 2009 at 10, and I played the tune in my head for a bit.

Some path-breaking, gutsy law firm may try this on a law department: “Pay us whatever you think the past month’s services were worth.” That loud approach would certainly force the supervising in-house attorney to listen to his conscience about what the month’s toil was worth. Surely, a Radiohead hit!

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One response to ““Radiohead billing” or pay what you think the law firm’s service was worth”

  1. Patrick Lamb says:
    November 16, 2009 at 10:36 pm

    Rees–while we suggest an amount in our invoice, we include a “Value Adjustment Line” that allows our client to adjust the bill to whatever the client believes the appropriate amount is. We copied this from Summit Law Group in Seattle and to our knowledge, we are the only two firms to do this.