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David Wilkins of Harvard Law School gave a presentation a couple of weeks ago where he used a memorable metaphor for a useful idea. Referring to the much greater frequency with which general counsel reduce the work going to a firm rather than terminating the firm, he puckishly drew on ice hockey: “they put the firm in the penalty box.”

It’s a good image – a check, a time-out, a shot-across-the-bow, a slap on the wrist – of how to signal discontent. Wilkins didn’t spell it out but the reason for turning the spigot to the right could be poor results, poor client relationships, poor management of matters, or simply pique.

Wilkins extended the point. In his view, the disenchantment and tangible effect of it, lower fees for a period of time or less choice assignments, chills not only the partner who was the culprit but also the larger practice group and indeed the entire firm. Firms might not be red-carded, but they may to cool their skates for a bit.

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Michael Caplan, the financial coordinator for Marsh & McLennan’s law department, commented recently in a column about his department’s efforts at outside counsel cost control.

“Back in June [2011], we ran a request-for-information on what were the best-in-class outside counsel billing guidelines and how to utilize technology to align to our billing guidelines. We put 48 firms—large, medium and small—in the RFI …[who] represented about 85% to 90% of our spend. We put some rules in place that were not previously standardized, such as stating that we will no longer pay for first-year associates to work on our matters.”

It sounds as if Marsh used its request for information to learn from many of its law firms how to improve management of firms (See my post of Jan. 5, 2010: survey your firms, but judiciously.).

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A meaty footnote in Michelle Beardsley’s article in the Fordham Law Review, Vol. 79 (2011) at 1924 (fn 314), cites several studies that have highlighted a dramatic drop in the number of trials in the United States. For example, there were roughly 45 percent fewer tort, contract, and real property cases in state and federal courts during the decade before 2001. This trend has been long term and gradual.

The moderating effect on general counsels’ budgets must have been as momentous, because the costs of litigation bulk so large and trial costs can be extreme (See my post of May 20, 2005: budget depletion just before trial.). Fewer trials, less expense.

The countervailing cost of e-discovery during the past decade may have masked the increasing scarcity of trials – and might even have caused more cases to settle. Either the daunting cost of document collection and production spurred resolutions or discovery clarified the strength of arguments and spurred settlement.

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A new report from Rand, “Innovations in the Provision of Legal Services in the United States,” puts the range of U.S. attorneys at 760,000 to 1,100,000. It cites Harvard Law School Program on the Legal Profession for estimates that in 2007, lawyers in the United States included 120,000 in government (16% of the total attorney population) and 65,000 in “business.” The split of government lawyers is roughly equal between federal, state, and local government. If my often-used rough estimate holds of three lawyers per law department, the total government headcount suggests they constitute a whopping 40,000 law departments!

Further, the Rand report says 3,300 lawyers were employed by interest groups and 2,400 by “public interest organizations.” The report led me to High Beam, which states in a 2011 study that “A survey of ABA membership indicated that 4 out of 5 (80 percent) attorneys worked in private practice with law firms and another 10 percent worked in corporate law departments.” The ABA has about 440,000 members, but if we take the mid-point of the ranged cited above from Rand, that would place in-side counsel at about 90,000. On the assumptions I have used previously, that converts to 30,000 law departments or so in corporate America.

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Courtesy of a recent Rand report, we have the number of attorneys for five European Union countries, according to the Council of Bars and Law Societies of Europe in 2008: UK (155,323 for 62 million population), Germany (146,910 for 82 million), France (47,765 for 62 million, The Netherlands (14,882 for 17 million), and Sweden (4,503 for 9 million). The data comes from page 7 of Rand’s “Innovations in the Provision of Legal Services in the United States.

Previous posts have taken up estimates for the number of legal departments in the UK and France. Based on these number, if on average one out of ten lawyers practices in-house and there are three lawyers per department, then Germany supports nearly 5,000 legal departments (See my post of Dec. 31, 2010: estimates of total number of worldwide law departments with 9 references from 2010; and April 30, 2011: since concentration of companies is not increasing, the number of law departments is not decreasing.). We need better data than crude derivatives from total lawyer populations.

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A cloud of companies surround law departments and seek business from them. Here is an illuminating slice of the cottage industry. For the Council on Litigation Management’s annual conference, 3 premium, 14 platinum, 19 gold, and 20 silver sponsors signed on. Nine of them are law firms. The remaining 47 represent a sprawl of companies that law departments might retain directly or pay through the law firms that represent them.

Matter management system vendors were the most plentiful. I noted Acuity (nee Trialnet), Bottomline Technologies, CSC, CT TyMetrix, Datacert, Legalbill, LegalEye, and LexisNexis CounselLink.

Medical malpractice defense had the next largest showing (MedAllocators, Med Legal, MedSave, and Medval) along with court reporting services (Atkinson Baker, First Choice, McCorkle, and US Legal Support).

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Collective actions by several general counsel is what this post has in mind. They agree to do something jointly and the resulting consortium can out-achieve what any individual department could. Previously, I have assembled 30 posts on this blog that refer to aspects of collective (or potential collective) action by multiple law departments. Having since then accumulated six more, here is the entire set organized by topics.

Technology (See my post of March 27, 2005: AI software; May 20, 2005: joint technology development; Sept. 21, 2005: Cisco and shared development costs for software; Oct. 19, 2005 #3: technology development; Feb. 1, 2011: law departments might combine to develop apps; and Nov. 22, 2011: teaming to develop augmented cognition software.).

Cost control (See my post of July 21, 2005: HR systems; May 13, 2007: League of Minnesota Cities and legal insurance; Feb. 25, 2010: pooling of purchases by smaller legal departments; Oct. 4, 2010: gathering of law departments and law firms to think through reserve setting; and Feb. 21, 2011: possible posting of a cash prize for innovative management ideas.).

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John Maynard Keynes, eloquent and acute as always, offered his view on the study of economics and its tenuous link to practical applications: “The theory of economics does not furnish a body of settled conclusions immediately applicable to policy. It is a method rather than a doctrine, an apparatus of the mind, a technique for thinking, which helps the possessor to draw correct conclusions.” Keynes is quoted in the NY Times, Dec. 4, 2011 at BU 4.

Notions of how law departments are or should be managed are nowhere near as delineated and theorized as economics (See my post of June 6, 2006: best practices with 4 references; and Feb.14, 2009: best practices with 24 references and one metapost.).

Even so, just as economists don’t agree on what policies to follow, but at least try to think about problems with similar tools and assumptions, so too law department managers who try to honor an emerging discipline – such as it is – can’t say what is best but can share a framework for thinking about it. I’m doubtful there is even an inchoate, consensus framework (See my post of Jan. 5, 2010: economics, sociology and psychology as frameworks.). Aptitude as a manager in a legal department follows from a way of thinking, pragmatism, and a set of tools, not theory (See my post of July 8, 2011: toolbox-style management.).

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I admire the report just issued by Fronterion Top Ten Trends for Legal Outsourcing in 2012. The full version is at www.fronterion.com/tenfor2012. As I thought about trying to write a counterpart for law department management, another part of my mind objected. The objections carried the day.

  1. Trend-spotting has an air of astrology. When you generalize grandly, you leave all kinds of interpretative flexibility. “Law departments will seek increasing flexibility and inward-outwardness.”

  2. When you pronounce ex cathedra – “Law departments will exhibit more managerial agility” – you sacrifice the grounded grit of specificity. You smooth and polish reality to such a high shine it blinds.

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The profiles of general counsel are pretty dry as far as law department management juiciness. Still, squeezing a recent one about Maryanne Lavan, the lawyer leading Lockheed Martin’s 136 worldwide attorneys, you see a useful drip. She spent six years at a law firm, then six years at Lockheed as an Assistant General Counsel. Promoted to be the general counsel of a business unit, she held that post for six years and then spent four as VP, Ethics and Business Conduct. Continuing her development, Lavan served three years as VP, Internal Audit, until last year she gained her present perch.

Within the now $45.8 billion aerospace giant, therefore, she served in four positions, two of them not directly practicing law, and was groomed and tested for 19 years. Someone could compile data about career progression on leading general counsel, but it would probably not be out of order to find a similar timing and number of steps after cutting one’s teeth at a law firm.

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