Do general counsel find law firms by searching the internet?

According to a 2003 survey, web sites of law firms are one of the last places general counsel consult when looking for outside counsel. This factoid from the 2003 Legal Services Spending Assessment, conducted by The Corporate Counselor and The Center for Marketing Effectiveness tells nothing, because many general counsel then and now are not internet-savvy. It certainly does not say that a firm’s web site tells nothing about the firm to someone in a law department who is searching for an Arizona firm with glacier expertise.

Besides, the survey’s data shows that law firm websites are used by general counsel to find counsel more than are bar associations and publications!