I am intensely curious about how people make decisions. Senior lawyers in law departments, all lawyers in fact, spend the common coin of making decisions, of choosing among various ideas and multiple possible actions. Should we sue or not; is the mark subject to registration; can we negotiate for this point; is the loss material?
So when I read in Consulting to Management (Vol. 16, No. 1, March 2005) the following, it seemed worth sharing:
A survey of over 2,000 top executives shows that they rely more on intuition than they admit. They don’t admit it because intuition, being so subjective, is often mistrusted or negatively perceived as a decision-making strategy. [Citation to a 1992 article in Industrial Mgt.]