In a variation on the tort doctrine of the thin-skull plaintiff, those who care about metrics and measurement have to accept that most people, including in-house lawyers, become befuddled around very large numbers. Our cognitive capabilities didn’t evolve to let us toss off millions and billions with confidence and intuitive understanding. Inside our thin skulls, we don’t deal with large numbers very well.
For more on this limitation, my most recent column for InsideCounsel online explores some ramifications.