Kevin Groman, a lawyer with PetSmart Inc., explained at a seminar how his law department chooses which litigation counsel to retain (See my post of April 10, 2006 about questions one lawyer proposes to be asked of potential patent litigators.) As summarized in InsideCounsel, April 2006 at 51, PetSmart “asks all firms 50 questions about their litigation approaches and uses the responses to construct an evaluative matrix.”
That’s an awesome battery of questions, but certainly a disciplined approach, especially if law department weights some of the questions and answers as more important than others.