Monic Bay, writing in Law Firm, Inc. (July/Aug. 2005 at 58) collects some chilling marketing jargon. It all made sense to me, however, for law departments and their vision statements, mission goals, value propositions, collective expressed wills, and aspirational karmas:
“To strategically plan for client-centric value-added services, aligned and leveraged to achieve creative high-impact value adds through teaming proactively toward implementation of seamless, cost-effective legal/risk management solutions.”
By George, he couldn’t have said it better.