If some method were available to assess the quality of blog posts, lawyers as a group would learn more quickly and benefit more from blogs. Currently, each blog post is equal in value – however “value” might be determined – to every other blog post. My research into the blog…
Articles Posted in Blogs of Law Firms
Sub-topics of blogs after substantive area focus
We have looked at the blogs of the firms in this series according to their substantive legal practice area. Most of the blogs have a substantive focus, such as tax or anti-trust. But what about the sub-topics that are secondary to the substantive focus? To collect the data in the…
Practice area topics of law firm blogs
This post looks at the topics of the blogs described previously. Recall that forty-nine large US law firms host one or more blogs. When you categorize those blogs by substantive legal practice area, you find the distribution shown in the plot below. With 30 of the blogs focused on it,…
Law firms, their blogs, and marketing to corporate legal departments
Many U.S. law firms host blogs. They do so in part so that in-house counsel find them if they search for a topic on the internet or so that they develop followers of the blog who are interested in the issues dealt with by the blog. Law firm blogs, in…