Previous metaposts have compiled my comments on various aspects of law firm marketing: beauty contests, brands, cross-selling, and marketing (See my post of Nov. 28, 2007: law firm brands with 11 references; Jan. 28, 2008: brands, marketing, and cross selling; Dec. 21, 2008: beauty contests with 8 references cited; Feb. 20, 2009: cross-selling by law firm partners with 7 references; and Nov. 5, 2007: law firm marketing with 8 references.)
Other topics written about here highlight various ways law firms seek to market their services, to present themselves well to prospective clients. The truth is, too many topics fall into the bucket of “marketing” for me to sort them all out. Here are just a few examples to show why the distinction is difficult (See my post of June 18, 2009: blogs by leading firms; and July 14, 2009: monthly marketing meetings.): CLE training, consulting, joint recruiting, practice groups, and technology support. It is hard to draw a line and say, “This activity is marketing.”
Some posts straddle other topics, but have significant marketing components (See my post of July 17, 2008: secondment with 12 references; and Jan. 23, 2008: secondments.).